Most people have first hand experience of how research and writing have been changed for individuals by OpenAI’s ChatGPT and Google’s Notebook. But what does that mean for the writing process at scale? This session will explore how AI will change writing and content creation changes in the context of product marketing and content marketing for technology companies with complex products. At their heart, most technology companies, especially startups, are research-based organizations. In order to build a community around their product, they must capture the knowledge they are gaining while building products and supporting customers who use them. How does this process change at a tactical level in the world of AI-powered content creation? How does messaging change? Is this an opportunity to fix many broken aspects of technology marketing? What skills outside of technology are required to get this right? While the details of this analysis come from the world of technology the lessons are broadly applicable in many realms.
How AI is Changing Writing at Scale: A Tactical Analysis
Presentation Description
Presenter Bio
Dan Woods
Dan Woods is the founder of Evolved Media, an agency for accelerating product marketing and content marketing for technology companies with complex products and high value sales.
Based on his background as a a CTO and journalist, Dan brings principles of software development to the practice of content creation. The result is Evolved Media’s Team Writing process, which for more than 20 years has been used to write blogs and contributed articles, as well as white papers, infographics, comic books, webinars, videos, and books. Evolved Media has created more than 30 books.
Dan has created a new integrated approach to product marketing that uses content marketing capabilities to execute an integrated process of positioning, customer analysis, messaging, content creation, and execution. This integrated process allows messages to evolve and be validated through experimentation so that each quarter messaging and content becomes more effective.
Modern AI content creation methods fit elegantly into the team writing and messaging process, allowing companies to unleash power of new capabilities in to improve marketing performance.
